Why Do I need a Website for my Business? - 5 Non-Negotiable Reasons
Are you a business owner thinking, “Do I need a Website for my Business?”. I’m here to tell you a BIG YES and 5 non-negotiable reason why you need the website in 2019.
#1 CONSUMER BEHAVIOUR CHANGED
The time have changed. We all have seen a yellow pages telephone directory under our landline phone in olden days, to find stores nearby. Now world wide web took out the cliche of maintaining a phone directory, either printed or custom written by us.
A research reveals, more than 59 percent of consumers were already going online to find local businesses. If you want them to choose your Business, you need to be found online – meaning you need a website.
#2 TO ENGAGE WITH PEOPLE
Your website is your number one marketing asset because we live in a digital age. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting the business? The one who has online presence with proper SEO.
Why SEO plays a major role in Digitizing is, 93 percent of online experiences begin with a search engine (Google Search).
#3 TO GROW YOUR CREDIBILITY
Consumers expect companies to have an online presence and will consider a company that DOESN’T have one as less professional. According to LSA’s (Local Search Association) April 2017 report, 63 percent of consumers primarily use a company’s website to find the credibility of your businesses.
Beware, though you have a website, which is not updated regularly or having a bad design, it won’t help you at all. You just got 5 seconds to leave an impression on website visitors and tell them what they’ll get out of your website.
#4 TO ANSWER THE BASIC 3W’s
People come to your business through word of mouth or through Google Search. You know how to handle people, who physically visit your place. But how do you handle those who landed in your Web page. They expect some immediate gratification, which means visitors should be able to answer three questions within three seconds:
- Who you are?
- What you do/offer?
- Where you are located?
#5 SOCIAL MEDIA REACH IS DIMINISHING
So, you think you don’t need a website because you have a social media presence. What if I say, no Facebook page will work without Facebook ads. You must pay Facebook in order to reach your target audience and deliver the right content to the right customer and the right time. “No pay, no play.”
Consistency is a cornerstone to reach people via social media. Inconsistent posting, a few times per month is not going to capture even 25% of your followers attention.
Go through the 5 sub-headings again, and you know why you need a website for your business. Now wondering, who creates stunning website for your business. Visit JKL Technologies!
