5 Common mistakes while purchasing new domain
Your domain name is one of the most valuable intellectual properties of your business. Choosing a domain name is the important task to establish your business online. Your domain name needs to be both customer friendly and search engine friendly. Here are the 5 common mistakes while purchasing new domain.
#1 SELECTING A LONG OR COMPLEX NAME
Your domain name must be short and precise. People are very impatient to either read or type a lengthy name, so a short name which is easy to remember comes in very handy. Short domain are so concise and easy to remember. People shouldn’t have a hard time remembering your name.
For example, Let’s say you are hosting a business that sells kids clothing, “kidsclothing[.]com” or kidsboutique[.]com are more preferable compared to “buychildrenkidsbabiesclothing[.]com”.
#2 NAME WITH OBVIOUS MISSPELLING / PRONUNCIATION
When you are ready to register your domain make sure that you choose a domain name which is easy to type and spell. See that your domain name is easily pronounceable and can be transferred clearly over phone as well. In many cases your domain name might have a commonly misspelt spelling.
For example, while using words like “dessert” or “desert” they are often confusing and misleading. Same way “fashiontrendz[.]com” has the same pronunciation as “fashiontrends[.]com”
#3 CHOOSING NAME IRRELEVANT TO BUSINESS OR BUSINESS CATEGORY
Your domain name should be relevant and it should make sense to your business. It’s better if your domain contains keywords related to your business. It should be catchy and should give a sense of your product or service as a whole.
For example, if you are into the business exclusively selling uniforms for schools then the domain name should be something like schooluniforms[.]com rather selecting a name like unstitchedcotton[.]com
#4 SELECTING A TRADEMARKED NAME
Using an existing brand name can be tricky. There is always a risk of getting into legal troubles. People also get confused and you might as well lose your identity. Always try to be unique and make sure your domain name is available and not owned by anyone else. Checkout all the social media platforms to ensure that no other thing exists with domain name and it is not popular enough for people to get confused with your domain name.
#5 PURCHASING EXTENSIONS OTHER THAN .COM FOR CHEAPER PRICE
.com is the most commonly used extension, people tend to think that a website generally ends in .com. Therefore you will have a tough time making people understand the other extensions( .org, .biz, .me, etc.,). So it is better if you buy a .com. It is not a compulsion though. A domain name with .com is very hard to be available or is too expensive, therefore sometimes you are obligated to go for other extensions. There are websites that does so well without a .com at the end.
It is preferable to go for extension domains like .uk for the United Kingdom or .in for India, are commonly known as Country Code Top Level Domain, or ccTLD for short. They can be great to help localize your site traffic and boost your search engine results.
If you need any help in selecting a domain name for your business, feel free to contact us.